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301 redirect method from HTTP to HTTPS in IIS server
Time : 2025-10-22 12:03:03
Edit : Jtti

Upgrading websites from HTTP to HTTPS has become standard practice. For administrators using IIS, a 301 redirect from HTTP to HTTPS not only improves website security but also boosts SEO performance. Below, we'll share two professional methods for implementing this feature in IIS to help you complete key configurations more smoothly.

Preliminary preparation is the foundation of a successful deployment. Before beginning configuration, you need to ensure two things: first, your website has a valid SSL certificate installed and configured, which is the cornerstone of HTTPS communication; and second, your IIS server has the URL Rewrite module installed. If not already installed, you can download and install this module from Microsoft's official website. After installation, restart the IIS service. You will see the "URL Rewrite" option in IIS Manager.

Method 1: Configuring Redirection Using the IIS GUI

This is the most intuitive method, especially suitable for administrators unfamiliar with XML configuration. First, open IIS Manager, select the website you want to configure, and double-click to access the "URL Rewrite" module. Click the "Add Rule" button in the right-hand navigation bar and select the "Blank Rule" option.

On the rule configuration screen, you need to enter several key parameters. The rule name can be customized to "HTTP to HTTPS redirect" or a similar descriptive name. In the "Match URL" section, the pattern should be filled in as `(.)`. This regular expression will match all incoming URL requests.

Next, you need to add a condition. Click the "Add" button, enter `{HTTPS}` in the condition input field, set the pattern to `^OFF$`, and check the "Ignore case" option. This condition checks whether the current request uses the HTTPS protocol. If the value of the `{HTTPS}` variable is OFF, it means that the current request is HTTP and a redirect needs to be performed.

In the "Action" section, set the action type to "Redirect" and fill in the redirect URL as `https://{HTTP_HOST}/{R:1}`. Here, `{HTTP_HOST}` represents the domain name of the original request, and `{R:1}` retains the path and parameters of the original request. The most critical step is to set the redirect type to "Permanent (301)", which tells browsers and search engines that the redirect is permanent, which helps to pass SEO weight. After completing all settings, click the "Apply" button on the right to save the configuration.

Method 2: Directly Editing the web.config File

For administrators familiar with XML syntax or those who need to deploy in bulk, directly editing the web.config file is a more efficient option. You can find the web.config file in the website's root directory and add the rewrite rule in the <system.webServer> section.

The following is a complete configuration example:

xml
<?xml version="1.0" encoding="UTF-8"?>
<configuration>
<system.webServer>
<rewrite>
<rules>
<rule name="HTTP to HTTPS redirect" stopProcessing="true">
<match url="(.)" />
<conditions>
<add input="{HTTPS}" pattern="off" ignoreCase="true" />
</conditions>
<action type="Redirect" url="https://{HTTP_HOST}/{R:1}" redirectType="Permanent" />
</rule>
</rules>
</rewrite>
</system.webServer>
</configuration>

This XML code implements the same functionality as the GUI configuration. `redirectType="Permanent" specifies a 301 permanent redirect. Once you save the file, the changes take effect immediately, and IIS will automatically begin redirecting HTTP requests to HTTPS.

Configuration Notes and Best Practices

When implementing redirection configuration, there are several key points to note. Ensure that the "Require SSL" option is unchecked in the IIS SSL settings; otherwise, redirect loops may occur. If your website requires HTTPS access over a specific port, you can explicitly specify the port number in the redirect URL using the format `https://{HTTP_HOST}:port number/{R:1}`. However, typically, this is not necessary when using the standard port 443.

To ensure the correctness of your configuration, be sure to thoroughly test it after completing the setup. Open a browser and access the HTTP version of your website to verify that it automatically redirects to the HTTPS version. You can also use an online HTTP header status checker to verify that the returned status code is indeed 301.

Troubleshooting and Common Problems

If redirection doesn't work after configuration, first check that the URL Rewrite module is correctly installed. Next, confirm that the SSL certificate is correctly bound to port 443 on the website. Ensure that inbound traffic to port 443 is open on the server firewall or cloud provider's security group. Another common problem is redirection loops, which are often caused by incorrect conditional settings or conflicting SSL settings.

For development or testing environments, you may prefer not to redirect local requests. You can add an exclusion condition, such as specifying that `{HTTP_HOST}` does not match the `localhost` pattern, to prevent HTTPS redirects from being triggered during local development.

Redirecting websites from HTTP to HTTPS is no longer optional; it's a fundamental requirement for modern website management. Implementing 301 redirects with the IIS URL Rewrite module ensures user data security while maintaining search engine rankings. Whether you choose to use the graphical interface or edit configuration files directly, you can perform this important task efficiently and reliably. Start implementing this critical security measure for your website today to improve security and provide a more reliable user experience.

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